06.29.15

Calling All Road Warriors - Pilot Flying J Launches Campaign to Celebrate Professional Drivers

Media Contact:
Anne LeZotte, Communications Manager
Office: (865) 588-7488 ext. 3028
E-mail: anne.lezotte@pilottravelcenters.com

 

 

Calling All Road Warriors - Pilot Flying J Launches Campaign to Celebrate Professional Drivers

Pilot Flying J teams with NASCAR stock car racer Michael Annett to reward hard work and perseverancePilot Flying J teams with NASCAR stock car racer Michael Annett to reward hard work and perseverance

KNOXVILLE, Tenn. (June 29, 2015) – Pilot Flying J, the largest operator of travel centers in North America, announced today a July launch for the 2015 Road Warrior program. The celebratory contest honors professional drivers who demonstrate hard work, generosity and bravery. And this year, it’s kicking the action up a notch by rewarding more drivers and beginning the campaign with an unforgettable event.

To kick off the 2015 Road Warrior Program, NASCAR stock car racer Michael Annett and his Pilot Flying J race team will turn the Flying J Travel Plaza in St. Augustine, Florida into a pit stop for all customers. The team will treat attendees to a memorable experience, pumping gas for cars, diesel for trucks and participating in a meet and greet. Annett’s 46 Pilot Flying J Chevrolet will also be onsite, and in honor of Annett’s race car number, Philmor coffee mug refills, a coffee mug program that is part of the Pilot Flying J MyRewards loyalty program, will be sold for just $0.46 at the St. Augustine store.

“We couldn’t be more excited – and humbled – to serve so many great drivers,” said Michael Annett. “To say that my race team and I are inspired by these unsung heroes of the road would be an understatement.”

“We are thrilled to bring back the Road Warrior Program,” said Ken Parent, chief operating officer, Pilot Flying J. “We had an overwhelming response last year and received thousands of stories about a number of amazing men and women. We are honored to celebrate the hard work professional drivers do every day to keep our economy running smoothly.”

This summer, anyone can nominate a professional driver to be a Road Warrior. Simply visit www.roadwarrior.pilotflyingj.com and tell your story for a chance to win the $1,000 regional prize and the $10,000 grand prize. From September 14 through September 30, you can vote on one grand prize winner from the pool of five regional winners on www.roadwarrior.pilotflyingj.com.

On Sunday, July 5, Pilot Flying J will celebrate last year’s Road Warrior winner, Kyle Cones, at the Coke Zero 400 Powered by Coca-Cola at the Daytona International Speedway in Daytona Beach, Florida with special access to the day’s events. Cones, a U.S. Army veteran and professional driver, was injured during his time in Afghanistan. Once transitioning to civilian life, Cones’ job choices were limited – until he realized that driving a truck was the perfect lifestyle and career opportunity for him. Cones has been recognized for his commitment to safety, and his loyalty to his fellow drivers, family and country.

In addition to hosting Cones and his family at the Coke Zero 400, Pilot Flying J will also debut its military race car. The car will feature the Road Warrior logo as well as Fisher House Foundation logo in honor of veterans everywhere. The company is recognizing veterans throughout July by donating 50 cents for every PhilMor coffee mug sold, up to $25,000, to Fisher House Foundation. Pilot Flying J is excited to continue its ongoing partnership with Fisher House Foundation, best known for a network of comfort homes where military and veterans’ families can stay at no cost while a loved one is receiving treatment.

For more information on Road Warrior, visit www.roadwarrior.pilotflyingj.com.

For more information on Fisher House Foundation, visit www.fisherhouse.org.

For more information on Pilot Flying J, visit www.pilotflyingj.com/.